Sony Music
An exciting take on the promotional music video, Lissie's Interactive Weather Report is a project produced by Half Cyborg for Sony Music and their award-winning creative pairing of Phil Clandillon and Steve Milbourne.
This time around (yup, they came back for more!) the task presented to us by Sony Music and team Wilf&Luke, was to take videos of a miming Lissie recorded on a stage against five simulated weather conditions, and stream in/out of each whilst maintaining synchronisation with a live-recorded audio track. An interstitial weatherman would present a dynamic weather report in Esperanto during the transitions between these meteorological moodswings, with the entire experience being driven forward by the user's ability to grab the latest weather conditions from any part of the world.
Easy, really?
It would have been if we hadn't had to contend with terms of use restrictions, scalability/reliability concerns over secret APIs, differences in taxonomy between the multiple data sources, implementing a scalable caching system for our weather data, and the idiosyncratic broadcast differences between media streaming platforms. We needn't mention the obligatory short timespan for delivery.
To be perfectly honest, we wouldn't have it any other way, as that's absolutely the kind of challenge that makes our work fun!
(When needing to listen to it hundreds of times, it also helped that the track is great! Have a listen for yourself and get your international weather fix whilst you're there: http://www.lissie.com/weather/.)
Update: Read more about the project on Creative Review, Contagious Magazine, PSFK and the Twittersphere... :-)
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